darkforces
Branding/Communication/Storytelling
Any digital campaign, any project of any size begins with getting to know you and your desired goals. We will phase the process based on your specific challenge - Discover - Define - Create - Deliver.
Immersion
Observe
Question
Understand
Discover
/01
We begin with understanding your company and culture in an immersion and fact finding process. We assess our findings to ensure we fully understand the opportunities. This means we will be addressing the correct brief and answering the right questions.
Interpret Findings
Identify Themes
Define Insights
Plan/Strategise
We define the creative territories we can own. We create a shopping list of workable propositions and concepts. We choose the ideas that will resonate most effectively with our audiences, that will convert emotional responses into real-life action.
/02
Define
We start ideas generation and implementation. Scripting, storyboarding, video, design - whatever we have decided are the best executions for your brand and message. We fine-tune the messaging and aesthetics.
Ideas generation
Design
Visualise
Conceptualise
Create
/03
I will deliver all design assets in whatever form they take. I'll help you deploying them into the most suitable physical and digital media channels. We can adapt online content and messaging based A/B testing results, engagement and conversion.
We track our learnings and assess where we are from our a new vantage point, noting what we've learned and carry our experiences and insights into the future projects.
Build
Execute
Implement
Document