With over 6 million views, 2 million shares, and 10 million interactions, This Is Not A Brand became LinkedIn’s most shared post of 2024. Now available as a digital download, this viral guide brings you the original insights that sparked a global conversation—plus free updates packed with exclusive new content coming soon!”
This paid digital edition will be updated with exclusive content. Future editions are free to redownload and are included in a one-off payment of £6. So you'll always be up to date with the latest versions.
For the price of a pint or a triple-shot caramel crunch foam-swirled pumpkin spice mocha floppa frappuccino... It can be yours too!

Rad!
“This is so rad for many reasons.”
- Evelio Mattos

Perfect
“Perfectly captures how a brand’s essence is woven through every interaction and experience. “
- How To Leverage Personal Brand

Amazing!
“An amazing post that truly left a lasting impression.”
- Akshay Sahatooah

Beautiful!
“Well said and beautifully illustrated”
- Alexandra Irja Howard, MBA

Immaculate
“An absolutely immaculately presented post that completely makes me feel - not just comprehend.
- Kripa S.

Outstanding
“Kevin Russell, your work and perspective are outstanding. I haven't come across a post like yours in a long time.”
- Akshay Sahatooah

A Masterclass
“So much to like about this post Succinct - a micro-masterclass!”
- Trevor Young
