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  • LinkedIn
With over 6 million views, 2 million shares, and 10 million interactions, This Is Not A Brand became LinkedIn’s most shared post of 2024. Now available as a digital download, this viral guide brings you the original insights that sparked a global conversation—plus free updates packed with exclusive new content coming soon!”
  • LinkedIn
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The clear thinking guide to branding by Kevin Russell

This paid digital edition will be updated with exclusive content. Future editions are free to redownload and are included in a one-off payment of £6. So you'll always be up to date with the latest versions.

For the price of a pint or a triple-shot caramel crunch foam-swirled pumpkin spice mocha floppa frappuccino... It can be yours too!

Rad!

“This is so rad for many reasons.”

- Evelio Mattos

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Perfect


“Perfectly captures how a brand’s essence is woven through every interaction and experience. “

- How To Leverage Personal Brand

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Amazing!

“An amazing post that truly left a lasting impression.”

- Akshay Sahatooah

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Beautiful!

“Well said and beautifully illustrated”

- Alexandra Irja Howard, MBA

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Immaculate

“An absolutely immaculately presented post that completely makes me feel - not just comprehend.

- Kripa S.

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Outstanding

“Kevin Russell, your work and perspective are outstanding. I haven't come across a post like yours in a long time.”

- Akshay Sahatooah

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A Masterclass

“So much to like about this post Succinct - a micro-masterclass!”

- Trevor Young

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Get a copy here. 

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