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darkforces
Branding/Communication/Storytelling
What does it take to inspire the next generation of creatives? To launch the Huawei P10 across Western Europe and introduce its “Make It Possible” message to a new wave of aspiring artists—dubbed The New Iconoclasts—we created Project Possible, a collaboration with Dazed and leading names in Art, Fashion, Design, and Photography.
I played a key role in shaping the campaign, from concept development to art direction and execution. Over three months, Project Possible captured the imagination of millions, driving unprecedented engagement and firmly positioning Huawei as a brand that empowers creativity.
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