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darkforces
Branding/Communication/Storytelling
/Online AI Training
Developed in collaboration with artists, neuroscientists and philosophers, London's Twist Museum on Oxford Street is an immersive interactive experience that explores – and puts to the test – the power of your mind in experiencing the world around you.
Commissioned by London’s Barn Agency, I created a brand name, and a fitting brand identity and theme for the museum. We decided early we should 'break' the logo, in the same way we intended to break the minds of our audience.
Since opening, The Twist Museum has been a huge commercial success, regularly selling out. The museum won the Mondo Award For Innovation, 2024. I has found a way to use technology to make a unique and innovative visitor attraction that is accessible on all levels; its use of colour and technology desisigned to appeal directly to TikTok and Instagram users.
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