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darkforces
Branding/Communication/Storytelling
/Online AI Training
Fro&Co. wasn't always so. Frohaven was the brand's former name until during the rebrand we found out the name was taken and the Frohaven needed to pivot. There's nothing like a good crisis to get the creative juices flowing. We leant into adversity and come out the other side better, stronger and a little bit more bouncier.
We took a fresh look at the brand, colours, voice and came up with a new name to fit the new direction Fro&Co. is simple, easy to remember, has energy and implies there's a seriously industrious side to this playful and exciting brand.
In response to customer feedback it was decided this female gendered brand should branch out and widen its reach. We redesigned the product range, Introducing a striking black and white design. It was a big hit with customers who instantly fell in love with the new look.
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